Author/Guest Articles – Yea or Nay?

Reviewer Fine PrintOnline promotion has exploded over the last few years, and I’m starting to wonder if it’s reached it’s peak. During the last few months, I’ve been noticing a trend and I’m wondering…

Do guest articles/posts still hold value as a promotional tool, or are there better alternatives?

Guest articles do not seem to be generating the reader engagement they once did. I’ve had a few authors tell me specifically they don’t want to write guest articles because they haven’t seen a benefit to doing them.  So I started gathering opinions from others to see what they were seeing, and I’ve been getting some conflicting responses – some haven’t seen any change while others have. So I want to dig a little deeper.

With all the blog tours out there, are author/guest articles still a viable source of promotion or are readers getting burned out on them? Are there better alternatives? Not only from a reader point of view, but from those of us creating and posting the content.

As a reader, do you still enjoy reading guest articles or would you like to see authors/bloggers engaging with you in a different way? What type of posts do you enjoy reading and continue to read? What are you getting sick of? We’re constantly talking about tropes we’re sick of seeing in books. What ones do bloggers need to retire?

Bibliodaze is already in the process of analyzing the current market of online consumer-generated content, and I can’t wait to see their results. They’ve asked some great questions, but I’m also curious about the business side of it.

For my fellow bloggers (and any authors who are willing), I would love your opinion on the subject. If you can spare a few minutes. I would deeply appreciate it if you could fill out my form. I’m currently putting together a social media track again for this year’s RAGT, and I’m trying to get as much information as I can. I want to make sure the track is as informative to authors, bloggers, and readers as I can.

About Jackie 3282 Articles
I am a 30-something SAHM with two adorable boys and a supportive husband who is very tolerant of my reading addiction. I love to read and easily go through about a dozen books a month – well I did before I had kids. Now, not so much. After my first son was born, I began to take my hobby of reviewing a little more serious and started Literary Escapism to help with my sanity. I love to discuss the fabulous novels I’ve read and meeting all the wonderful people in the book blogging community has been amazing.